[email protected]
+65 8126 9756
https://wa.me/6581269756(preferred)
https://cv.bestinsingapore.review/cv – see work examples below

“Hi, I’m 30 this year skilled in automating digital marketing, web development, and strategic implementations to achieve desired marketing goals.

I love gaming, eating, swimming, diving, self-defence martial arts, thought-provoking films, having fun with my work and colleagues, achieving great results with those I work with, listening to music that describes my feelings, and doing good.

Since I was constantly asked so many times why the name,

For the English: Christians believe that God is – I’Am, our Father, and that we belong to Him, and it should probably have been His Michaelangelo, but I got confused with the first and last name so it got stuck lol.

For the Chinese: Christians also believe that God is Love, therefore – 爱 and that’s my Surname and 祂 so meaning I Love God.

So you probably might be thinking, what will my daughter and wife’s names be when I get married, and would it be funny if they were also called His if they are girls? Well, I thought about it too. No, because they belong to God and me. 🙂 And you usually would also call some other guy—that’s his daughter.

And nothing has to do with the TMNT, though I admire the character and eating pizzas.

爱祂

Michaelangelo His

AKA: Jefferson Danrage Chua Qi Xue – Before Baptism

Surge: Strength & Results
2023 – 2025
CMO | Marketing Manager
Small team. 1 virtual marketing designer, 1 intern, 1 on/off freelancer

Notable achievements

Strategically positioned the company to stand out and gain credibility on major issues in Singapore which resulted in a breakthrough in market shares and customer acceptance.
From 5-10 cold leads per month before joining, to an average of 150-200 leads per month, with an average of 45 consults and 25 conversions per month despite high-end pricing.
Improved the company image & market awareness from being a new player in the industry to being the leader in the industry, with seasoned competitors’ attempts at copying methods and strategy.

Responsibilities & Implementations

Full Web Design, Brand & Font Implementation, Development, Security, Hosting and maintenance, Domain issues
System Integrator and SOP to Automation planning to implementation.
Ads planning, budget and optimisation – Google, Meta, Tiktok
Email marketing – Activecampaign
Integrated CRM management with reports / Google sheets
Marketing Integration – Google tag manager( Tiktok, Meta, Instagram + Conversion tracking) , Google Search Console, google analytics, active campaigns, elementor forms, calendar, Google Sheets, Zaiper.
Google and Facebook Review Management
Client Media Usage Compliance
SEO Optimisation & Management – Article, Onsite, Schema, Offsite, Backlinks, Keyword research. Image and Video.
Social Media Content Planning and Management – Tiktok, FB, Google Business, Instagram, Linkedin, Youtube
Social Media Customer Support
Analytics and Reports
Strategic Competitive Planning & Implementation
Various Marketing Items & Services Negotiation, Procurement & Gift Designs
Team Management, Interview, Training, Planning & Hiring
PR and Outreach with Media and various Publication
Outsourcing and management of freelancers
Content Photography and Videography storyboard and planning, direction & assistance
Increasing market share and awareness
Onsite prints and designs
Cross Partnership Discount Vendors
Onsite Events Assistance
Copywriting & media publication/listing – Honeycombers, Sassymama, Expatliving, Vanilla Luxury, etc

Additional unrelated roles but required due to a lack of manpower

Hiring PT, HR matters – Jobstreet / Linkedin / SEO Schema Job Listing
Administrative front-desk support cover and training, appointment booking
Customer Experience Support / whatsapp instant reply setup

Other Achievement

Implemented automation to business processes which increase business productivity and overall customer experience.
150-200 5 Star Google Reviews increased since joined.
Achieve SEO pages 1 and 2 for more than 20 mid-high search ranking keywords
Receive an average of 20-30 organic leads per month
Achieve results with the manpower of 1 intern and 1 virtual marketing assistant that fits the company’s budget with a landscape of more than 10 competitors in Singapore.
Company got featured in the Singapore local news media like CNA, ThePeak magazine, 89.3 Money FM

Testimonials

Rishi – Partner @ SuRge
“Michaelangelo has provided us with a solid marketing foundation with extreme focus and dedication. His ability to deliver in elements such as SEO and lead generation is unquestionable and he’s demonstrated the ability to thrive in an environment where he’s free to make decisions. We are fortunate to have him be a part of the team at SURGE.”

Sam – Partner @ SuRge
“I want to highlight the great work Michelangelo has been doing in his role as CMO. His ownership of projects and ability to follow through, even when others aren’t available, has been a huge asset to the team. He’s shown excellent initiative, particularly with his idea for improving the Life section on our website and ads, and his work with budgeting and resource management has been impressive.”

Newbit Technology Pte Ltd
2022 – 2023
Marketing Team Lead

Notable achievements

From 500 downloads to 25000+ App Store downloads in two months after joining the company. 10000+ IOS / 10000+ Android Play in the targeted country, and receive celebrity endorsement in Tiktok.

Implemented UI/UX Designs to increase user retention and download rate, and google analytics/tag manager to better track downloads from ads tracking, Keyword ASO, Onsite keyword optimization, Page speed optimization, influencer marketing

Reached a daily viewership of 200 000 – 300 000 in targeted country

Oversee the whole marketing aspect including management and guidance of fellow colleagues. Led a team of 2 marketing executives(Thailand) and 1 designer(Singapore & upworks freelancer) remotely
Working closely with overseas Chinese-speaking development team on SEO features development, features, UI/UX, UAT, and marketing reports.
Exploring and implementing advertising due to the nature of business with restricted channels.
High-risk advertising account management
Website Development
Outsourced projects and managed freelancers with escrow amounts.
Financial accountability of marketing budget of up to 15k USD per month
International reach to 10 different countries
Language translation for advertising & marketing text and in-app text via freelancer on Upwork
Unconventional Marketing Tactics – Telegram Growth Hacking, Facebook Group Purchase,
Interviewing and recommendation of potential new staff and verification of skillsets and role fit locally and in other countries.
App Store Advertising & Analysis – Play Store, Google Play Console | App Store, App Store Connect
Designing of images/videos /text used for advertising in various languages
Alternate Channel Advertising (ExoClick, Pushground, Adsterra, line ads, movie site, etc)
Advertising / Social Media Updates on Facebook, Tiktok, Instagram, Line, VK

Testimonials

Jimmy, Marketing Director

“Thank you, Michael, for constantly trying new marketing strategies and tactics despite having various roadblocks and restrictions in this industry, we appreciate your hard work, talents, and efforts in leading the team. I trust you with the funds and responsibilities that I’ve assigned to you.”

Family Podiatry Centre Pte Ltd | Family Podiatry Centre SDN BHD
Solescape Shoes Pte Ltd
2021 – 2022
Web Developer | SEO

Notable achievements

Increase Sales By 80% Minimally In SG(5-10 Local Competitors), Productivity By 500%
Increase Sales By 1000% Minimally For MY(3-6 Local Competitors) Productivity By 500%
Ranked 1st page for best podiatrist in Singapore
Ranked 1st page for podiatrist malaysia, best podiatrist in malaysia
Ranked 1st page for podiatrist singapore | malaysia with SEO partners – bestinsingapore, trusted malaysia, thefunempire
The Strategy, Administrative, and Marketing process was automated for growth hacking that require no extra supervision
Created a unique strategy and technique for getting customers to buy orthopedic shoes & get shoes health evaluation which increases sales.
With a budget of $1500 a monthly and working alone, managed to get equal standing with competitors with more than $5000 monthly and a team of marketing team.

Worked solo on all of these

Development & Design of both websites for Singapore & Malaysia
Marketing & Advertising of both businesses using various marketing channels
SEO/SEM Onsite/Offsite | Keyword research and content producing
Web Hosting, Security & Speed | Email Migration & Implementation | SSL | Cloudflare & Cache | Image Optimisation
End-to-end fully automated E-Commerce using stripe, Booking System, Internal Patient Portal, Sign Up Forms, Social Media Reviews Booster, and Online Consultation Via Zoom Integration. This is fully integrated with Email SMS/Whatsapp(using Twilio) reminder and rescheduling
Marketing Budget Planning and Administrative using Aspire for accountability
Strategic Consultation & Implementation of Marketing Strategies based on competitors’ weakness
Training of front desk admin usage of scheduling with the integration of website booking system with google calender.
Branding & Designs & Layout of images for the website and advertising usage
Facebook Pixel | Google – Retargeting Potential Customers
SEO keyword domain purchase, branding redesign

Testimonials & Comments

“The website, marketing strategy, and automation that helps you’ve created helped us gain lots of leads & Google and Facebook reviews work like wonder! Keep doing what you’re doing, the competitors are scared of you!”

Mark. R.B , Chief Podiatrist @ Family Podiatry Centre

Hollysys Automation Asia Pacific Pte Ltd
2017 – 2018
Marketing Executive

Oversee Development & Design of the Company Website
Keyword Optimisation for SEO/SEM
Social Media Channel Management ( Facebook, Twitter, Linkedin)
Brochure Design & Working with 3rd party vendors for company gift
Overseas Case Studies to China Beijing for company events
Creating Company Introduction Videos & Testimonials from various customers/reselling partners
Attending trade shows and events
Gebiz Opportunity Sourcing
Company Events Venue Planning & Assistance in Sourcing for various vendors
Assist in translation of the website from English to Chinese & Russia
Communicated with colleagues from China using mandarin language and assist them when they do not understand certain words
Market research and analysis of industrial automation, pricing and competitive edge

Testimonials

As the manager in charge of Jefferson, we have worked together for more than half a year, he is a Professional at digital marketing in CMS website development, SEO, SEM, and integrated digital marketing campaigns. Jefferson has many creative ideas and will implement them to realize his ideas.

In HollySys, whenever | assigned a task to Jefferson, he can do it well and return back to me with a satisfying result. He likes challenges at work, besides his marketing work, he also assisted the company to improve procedures and workflow by using various software which he is also good at. Adding on to that, Jefferson is also proficient in sales by giving many good proposals for promoting sales that increase revenue. The proposals and ideas suggested by him have proven their effectiveness.

Dora Li, Marketing Manager @ Hollysys

—

Jeffery is our marketing specialist in HollySys Asia Pacific, he is young and with many good ideas, and wants to contribute to the company. He is quite special in the company.

I had a good experience working with him on one project for the IAI forum (International Alliance of Intelligence Manufacturing) where we need to record 11 distinguished guest speeches in 1 week and consolidate them into a marketing demonstration. The requirement was quite a challenge to the whole team, especially to him who handled all the video designs. After several days of active working, finally, the video was successfully generated on time. What I appreciate is his commitment to solving the issue on time and his skills in handling the difficulties in terms of schedule, technical aspects, etc.

Jeffery also has a good understanding of marketing and fresh ideas for promoting products.

Peter, Director, Global Strategic Account @ Hollysys

Anovate Soft Pte Ltd
2014 – 2016
Sales & Marketing Team Lead

Notable achievements

Brought In Total Sales Of $467 300

Led & Managed A Team Of 5 Consistent Of 2 Project Managers, 2 Designers & 1 Marketing Assistant

Learned About Most Skills Online Or Through Experience Hands-On With Zero Prior Knowledge.

Gathering Sales Leads via Cold Calling, Email outreach, Door to Door, and Networking events
Designed the company brochure, name cards & website
Invoicing, estimate, customer prospecting & setting up appointments, with requirement gathering
Pitching to customers, and creating various sales decks and solutions in combination with grants.
Assistance in grants claiming procedure and provide support when required.
SEO/SEM of the company website
Managing the company’s Facebook page
Partnering with the boss to create a voucher startup
Interviewing potential hires & skillset evaluation for team fit.

Marketing & Advertising

Google – Ads ( Demand, Keywords, Youtube, ) Tag Manager, Goals & Advertisement Conversion Tracking, Analytics & UTM Links integration with website forms into Google Sheets.

Search Engine Optimisation (onsite/offsite) – Google Search Console, Ahref, Google Keyword Planner, SEMrush, SEOquake, Uber Suggest, Google Maps Business Keywords, Rank Math, Yoast SEO, Multi Langauge SEO(Translate press, Polylang)

Email Marketing – Active Campaign, Mailchimp, Integration to website subscription/contact form, Email Automation

Content Scheduler – Publer, Hootsuite

Social Media Content Updates / Advertising – Facebook, Hootsuite, Tiktok, Retargeting via website pixels integration and implementation.
Social Media Credibility Booster / Automation – Facebook Likes, Facebook Recommendations, Google Reviews, Reels, Stories & Shorts
In App Push / Display Ads Network – Exoclick(adult website), Pushground, Adsterra, Google Display ads

Analytics – Google Analytics UA, Google Analytics 4, Google Tag Manager, Conversion Tracking, Integration with Google Adwords

CRM- Sugar, Zoho, Hubspot, Custom Google Sheets

App Store Advertising / Optimisation – Google Play Store Ads, Apple App Store Ads(certified), Google Play Console Analysis, App Store Connect PWA

Others – Telegram Group Scrapping & Adder, Loyalty Marketing Via CRM / 3rd parties software / E-commerce website plugins, Alibaba gift designs and purchase

Content Creation – Phone Photography, Videography – Rodeo Mic, Andriod

Video editing – Capcut, Canva

Web Development, Hosting & Security

Wordpress Expertise
Web Designs & Hosting Management – Cpanel, Company Email Setup, Integration to Gmail / Outlook, Backup, Domain DNS Pointing, SSL integration, Cloudflare DNS pointing, Cloudflare Company Email Routing, Hostinger/Godaddy/Hostgator, Subdomains, Redirects, File Manager
Web Development & Designs – Brand Color & Font Design, WordPress (Rankmath, Yoast SEO, Elementor, Bricks Builder, wpbakery, wprocket, wp security & backup, multi-language), E-Commerce integration with stripe/paypal/xanpal/paynow, content lock sharing, Mobile Responsive Designs

Leadership & Project Management

Wunderlist, Microsoft Teams Task, Asana, Trello, Assigning of tasks based on team member strengths and weaknesses, Training and guidance of teammates, Interview, Interview test of competence, creating contracts

Designs & Branding

Canva, Pixar, Adobe Photoshop / AI (basic), Color Branding implementation on website, brochure, name card, sales kit, UI/UX Designs

Education & Certification

Professional WSQ Certification:

Assess marketing opportunities within international and/or diverse markets
Establish and track the organization’s marketing position
Managed outsourcing
Perform competitive analysis

Udemy

Website SEO
Facebook Marketing
Digital Marketing Course

Google Certifications

Google Ads
Google Analytics
Google My Business

Apple

App Store Advertising

“O” Level – Tanglin Secondary School
PSLE – Unity Primary School

Other Testimonials

“Thank you for recommending us a good hosting server and setting it up for us, now we do not have to worry about the IT company trying to cause problems just because we don’t wish to continue with them”

Pauline Lee, Personal Assistant @ Yolk Creative Pte Ltd

—

I have had the opportunity to work with Jefferson Danrage Chua Qi Xue on a 3-minute television commercial for the Ministry of Education. Watching his audition, I was impressed with his deep understanding of character motivation and raw energy.

Thus, he was cast as the lead in the commercial- a rebellious teenager who under the guidance of a teacher begins walking down the right path. Over the course of a 6-day shoot, I have enjoyed watching him bring his character to life.

Working with Jefferson is a breeze. He is always punctual, and polite and does his “homework” before set. That having been said, he is able to provide intelligent suggestions and is able to adapt his acting on set. His professionalism at a young age has left a lasting impression and I look forward to working with him in the future. I sincerely wish for him to be exposed to a greater range of work – working with different kinds of industries and people and a step closer to fulfilling his potential.

Eric Khoo, Director @ Zhao Wei Films