[email protected]
+65 8126 9756
https://wa.me/6581269756(preferred)
https://grlow.com/cv/mh – see work examples below

Hi there! 👋

I’m 30 this year and specialize in strategic implementation, web development, and automating digital marketing to hit key marketing & sales goals. 🚀

Outside of work, you’ll find me indulging in a variety of passions: gaming 🎮, trying new foods 🍜, swimming 🏊, diving 🤿, self-defense martial arts 🥋, and exploring thought-provoking films 🎬. I thrive on having fun with my work and colleagues 😂, achieving great results collaboratively 🤝, and listening to music that truly resonates with my feelings 🎶. Giving back and doing good are also very important to me. ❤️

I often get asked about my unique name. Here’s the story behind it:

In English: As Christian, we believe God is “I AM,” our Father, and that we belong to Him, and it should probably have been His Michaelangelo, but I got confused with the first and last name as first name is suppose to be one’s name in english so it got stuck haha.

In Chinese: We also believe “God is Love.” My surname, “爱” (ài), means “love,” and “祂” (tā) means “He/Him” (referring to God),

You might be wondering about future family names! Yes, my potential daughters will also be called ‘His’ as they belong to God and me. Plus, it’s common to say ‘that’s his daughter’ when referring to someone else’s child, right? Also, He often uses His people / His children.

爱祂

Michaelangelo His

AKA: Jefferson Danrage Chua Qi Xue – Before Baptism

CMO | Marketing Manager

Surge Strength & Results
(2023 – 2025)
Led a small marketing team (1 virtual designer, 1 intern, occasional freelancer) to achieve significant growth and market leadership.

Key Achievements:

Market Leadership & Credibility: Strategically positioned the company to be a thought leader on key issues in Singapore, significantly increasing market share and customer acceptance.

Explosive Lead Generation: Grew cold leads from 5-10 per month to an average of 150-200 monthly leads, resulting in 45 consults and 25 conversions, even with premium pricing.

Enhanced Brand & Awareness: Transformed company perception from a new entrant to an industry leader, evidenced by competitors adopting similar strategies.

As CMO/Marketing Manager, my responsibilities spanned a wide range of strategic and hands-on implementations, encompassing everything from foundational web infrastructure to advanced digital marketing and team leadership.

Web & Digital Infrastructure:

Full Web Design, Brand & Font Implementation, Development, Security, Hosting, and Maintenance, including resolving domain issues.

System Integration and SOP to Automation planning and implementation to streamline business processes.

Expertise in Ads planning, budgeting, and optimization across Google, Meta, and TikTok.

Managed Email Marketing campaigns using ActiveCampaign.

Integrated CRM management with robust reporting functionalities (including Google Sheets).

Comprehensive Marketing Integration across platforms like Google Tag Manager (for TikTok, Meta, Instagram, and conversion tracking), Google Search Console, Google Analytics, ActiveCampaigns, Elementor forms, calendars, Google Sheets, and Zapier.

Managed Google and Facebook Review Management to enhance online reputation.

Ensured Client Media Usage Compliance.

Content & SEO:

Full-spectrum SEO Optimisation & Management including Article, Onsite, Schema, Offsite, Backlinks, and Keyword Research, as well as Image and Video optimization.

Social Media Content Planning and Management across TikTok, Facebook, Google Business, Instagram, LinkedIn, and YouTube.

Provided Social Media Customer Support.

Conducted Content Photography and Videography storyboard, planning, direction, and assistance.

Spearheaded Copywriting & media publication/listing in prominent outlets such as Honeycombers, Sassymama, Expatliving, and Vanilla Luxury.

Strategy & Operations:

Conducted Analytics and Reporting to inform decisions.

Developed and executed Strategic Competitive Planning & Implementation.

Managed Various Marketing Items & Services Negotiation, Procurement & Gift Designs.

Led Team Management, including interviewing, training, planning, and hiring.

Executed PR and Outreach with media and various publications.

Managed Outsourcing of freelancers.

Contributed to Increasing market share and awareness.

Oversaw Onsite prints and designs.

Established Cross Partnership Discount Vendors.

Provided Onsite Events Assistance.

Additional Contributions & Achievements

Beyond my core marketing scope, I took on essential operational roles due to resource constraints and delivered impactful results.

Operational & HR Support:

Managed Hiring (Part-Time) and HR matters including JobStreet/LinkedIn postings and SEO Schema Job Listings.

Provided Administrative front-desk support, cover and training, including appointment booking.

Implemented Customer Experience Support and WhatsApp instant reply setups.

Tangible Results:

Successfully implemented automation across business processes, significantly increasing business productivity and enhancing overall customer experience.

Drove a remarkable increase of 150-200 5-Star Google Reviews since joining the company.

Achieved SEO pages 1 and 2 ranking for more than 20 mid-to-high search ranking keywords.

Consistently generated an average of 20-30 organic leads per month.

Achieved substantial results with a lean team of just 1 intern and 1 virtual marketing assistant, effectively managing a competitive landscape with over 10 competitors in Singapore while staying within company budget.

Contributed to the company being featured in prominent Singaporean local news media such as CNA, The Peak magazine, and 89.3 Money FM.

Testimonials

Rishi – Partner @ SuRge
“Michaelangelo has provided us with a solid marketing foundation with extreme focus and dedication. His ability to deliver in elements such as SEO and lead generation is unquestionable and he’s demonstrated the ability to thrive in an environment where he’s free to make decisions. We are fortunate to have him be a part of the team at SURGE.”

Sam – Partner @ SuRge
“I want to highlight the great work Michelangelo has been doing in his role as CMO. His ownership of projects and ability to follow through, even when others aren’t available, has been a huge asset to the team. He’s shown excellent initiative, particularly with his idea for improving the Life section on our website and ads, and his work with budgeting and resource management has been impressive.”

Marketing Team Lead
Newbit Technology Pte Ltd (2022 – 2023)

Achieved 50x App Download Growth: Grew app downloads from 500 to over 25,000 in just two months across iOS and Android in the target country, including securing a celebrity TikTok endorsement.

Optimized User Acquisition: Implemented key UI/UX design improvements to boost user retention and download rates. Leveraged Google Analytics/Tag Manager for precise ad tracking, coupled with Keyword ASO, onsite keyword optimization, page speed optimization, and influencer marketing.

Innovative Strategy Development: Developed and executed highly effective marketing and advertising strategies that delivered consistent growth despite industry restrictions, requiring no additional supervision.

Massive Audience Reach: Achieved a consistent daily viewership of 200,000-300,000 in the targeted country.

As Marketing Team Lead, I oversaw the entire marketing spectrum, demonstrating strong leadership and strategic execution in a challenging, restricted industry. My role encompassed global market penetration, team management, and the implementation of cutting-edge, often unconventional, marketing strategies.

Key Responsibilities & Implementations:

Global Team Leadership: Managed and guided a remote team including two Marketing Executives based in Thailand and a designer (Singapore-based & Upwork freelancer), ensuring cohesive and effective global marketing efforts.

Cross-Functional Collaboration: Collaborated closely with the overseas Chinese-speaking development team on crucial initiatives such as SEO feature development, new features, UI/UX enhancements, User Acceptance Testing (UAT), and comprehensive marketing reports.

Strategic Advertising & Compliance: Successfully explored and implemented advertising strategies despite significant industry restrictions and limited channels. Managed high-risk advertising accounts with strict adherence to compliance.

Digital Infrastructure & Optimization: Oversaw website development and managed all aspects of App Store Advertising & Analysis across Google Play Console and App Store Connect, including Keyword ASO and performance monitoring.

Unconventional Growth Tactics: Leveraged innovative and unconventional marketing tactics such as Telegram Growth Hacking and Facebook Group purchases to overcome channel limitations and drive user acquisition.

Outsourcing & Financial Acumen: Managed outsourced projects and freelancers with meticulous attention to escrow amounts, while maintaining financial accountability for a marketing budget of up to $15,000 USD per month.

Multilingual Content & Reach: Coordinated language translation for advertising, marketing, and in-app text via Upwork freelancers, facilitating an international reach to 10 different countries.

Content & Campaign Management: Directed the design of images, videos, and text for multi-language advertising, and managed continuous updates across major platforms including Facebook, TikTok, Instagram, Line, and VK.

Alternate Channel Advertising: Actively utilized diverse and specific advertising platforms such as ExoClick, Pushground, Adsterra, Line Ads, and movie sites to bypass traditional channel restrictions.

Talent Acquisition: Played a key role in interviewing and recommending potential new staff, verifying skillsets and role fit for local and international positions.

Testimonials

Jimmy, Marketing Director

“Thank you, Michael, for constantly trying new marketing strategies and tactics despite having various roadblocks and restrictions in this industry, we appreciate your hard work, talents, and efforts in leading the team. I trust you with the funds and responsibilities that I’ve assigned to you.”

Web Developer | SEO | Marketing
Family Podiatry Centre Pte Ltd & Sdn Bhd | Solescape Shoes Pte Ltd (2021 – 2022)

As a solo Web Developer and SEO specialist, I single-handedly drove significant growth and market dominance for both the podiatry centers and Solescape Shoes.

Key Achievements:

Explosive Sales & Productivity Growth:

In Singapore: Achieved a minimum 80% increase in sales and 500% boost in productivity amidst 5-10 local competitors.

In Malaysia: Drove a minimum 1000% increase in sales and 500% boost in productivity against 3-6 local competitors.

Dominant SEO Rankings: Secured 1st-page rankings for critical keywords, including “best podiatrist in Singapore” and “podiatrist Malaysia, best podiatrist in Malaysia.” Also achieved 1st-page visibility in partnership with SEO platforms like BestInSingapore, Trusted Malaysia, and The Fun Empire for “podiatrist Singapore | Malaysia.”

Automated Growth Hacking: Fully automated the strategic, administrative, and marketing processes for sustained growth, requiring no additional supervision.

Innovative Sales Strategy: Developed a unique strategy and technique to encourage customer purchases of orthopedic shoes and engagement with shoe health evaluations, directly leading to increased sales.

Outperformed Competitors on a Lean Budget: Operating with a monthly budget of just $1500, I achieved equal market standing with competitors who had budgets exceeding $5000 monthly and dedicated marketing teams. My solo efforts were key to these results.

In this dual-market role, I spearheaded all aspects of digital presence and growth, from foundational web infrastructure to advanced marketing automation and strategic planning. My end-to-end involvement ensured seamless operation and maximized reach for both the Singapore and Malaysia entities.

Key Responsibilities & Implementations:

Web Development & Design:

Oversaw the development and design of both websites for the Singapore and Malaysia markets, ensuring brand consistency and optimal user experience.

Managed Web Hosting, Security, and Speed optimization, including Email Migration & Implementation, SSL certificates, Cloudflare & Caching, and Image Optimization for peak performance.

End-to-End E-commerce & Automation:

Implemented and managed a fully automated E-commerce system integrated with Stripe for payments.

Developed and deployed a comprehensive Booking System, an Internal Patient Portal, and robust Sign-Up Forms.

Integrated Social Media Reviews Booster and Online Consultation via Zoom.

Ensured full automation with Email, SMS, and WhatsApp reminders (via Twilio) for appointments and rescheduling, significantly enhancing patient experience and operational efficiency.

Strategic Digital Marketing & SEO/SEM:

Orchestrated Marketing & Advertising across both businesses, utilizing a diverse array of marketing channels.

Executed comprehensive SEO/SEM strategies, encompassing Onsite/Offsite optimization, in-depth Keyword Research, and high-quality Content Production.

Implemented Facebook Pixel and Google Retargeting strategies to re-engage potential customers effectively.

Managed SEO keyword domain purchases and contributed to branding redesign initiatives.

Explored and implemented Strategic Consultation & Implementation of Marketing Strategies derived from competitor weakness analysis.

Budget Management & Training:

Managed Marketing Budget Planning and Administrative oversight using Aspire Bank Card for full financial accountability.

Conducted training for front desk administration on the seamless usage of the scheduling system, integrated with the website booking system and Google Calendar.

Creative & Brand Assets:

Led Branding & Designs, including the layout of images for both website and advertising usage, ensuring visual consistency and appeal.

Testimonials & Comments

“The website, marketing strategy, and automation that helps you’ve created helped us gain lots of leads & Google and Facebook reviews work like wonder! Keep doing what you’re doing, the competitors are scared of you!”

Mark. R.B , Chief Podiatrist @ Family Podiatry Centre

Hollysys Automation Asia Pacific Pte Ltd
2017 – 2018
Marketing Executive

In this role, I managed a broad spectrum of marketing and communication initiatives, focusing on digital presence, content creation, event management, and market analysis, often bridging international communication gaps.

Key Responsibilities & Contributions:

Website Management & Optimization:

Oversaw the development and design of the company website, ensuring it reflected brand standards and strategic objectives.

Led Keyword Optimization for SEO/SEM to enhance online visibility and search engine rankings.

Content & Creative Production:

Managed Social Media Channel Management across Facebook, Twitter, and LinkedIn, curating engaging content and fostering online community.

Designed company brochures and coordinated with third-party vendors for corporate gifting.

Produced compelling company introduction videos and gathered testimonials from diverse customers and reselling partners.

Events & Outreach:

Organized and executed overseas case studies initiatives, including a major company event in Beijing, China.

Represented the company by attending trade shows and industry events, fostering networking and business development.

Conducted Gebiz Opportunity Sourcing to identify and pursue public sector business leads.

Managed company event venue planning and assisted in sourcing various vendors to ensure successful execution.

International Communication & Market Analysis:

Assisted in the translation of website content from English to Chinese and Russian, expanding global reach.

Facilitated seamless communication with China-based colleagues in Mandarin, providing crucial linguistic assistance and clarification.

Conducted thorough market research and analysis of industrial automation trends, pricing strategies, and competitive landscapes to inform strategic decisions.

Testimonials

As the manager in charge of Jefferson, we have worked together for more than half a year, he is a Professional at digital marketing in CMS website development, SEO, SEM, and integrated digital marketing campaigns. Jefferson has many creative ideas and will implement them to realize his ideas.

In HollySys, whenever | assigned a task to Jefferson, he can do it well and return back to me with a satisfying result. He likes challenges at work, besides his marketing work, he also assisted the company to improve procedures and workflow by using various software which he is also good at. Adding on to that, Jefferson is also proficient in sales by giving many good proposals for promoting sales that increase revenue. The proposals and ideas suggested by him have proven their effectiveness.

Dora Li, Marketing Manager @ Hollysys

—

Jeffery is our marketing specialist in HollySys Asia Pacific, he is young and with many good ideas, and wants to contribute to the company. He is quite special in the company.

I had a good experience working with him on one project for the IAI forum (International Alliance of Intelligence Manufacturing) where we need to record 11 distinguished guest speeches in 1 week and consolidate them into a marketing demonstration. The requirement was quite a challenge to the whole team, especially to him who handled all the video designs. After several days of active working, finally, the video was successfully generated on time. What I appreciate is his commitment to solving the issue on time and his skills in handling the difficulties in terms of schedule, technical aspects, etc.

Jeffery also has a good understanding of marketing and fresh ideas for promoting products.

Peter, Director, Global Strategic Account @ Hollysys

Sales & Marketing Team Lead
Anovate Soft Pte Ltd (2014 – 2016)

Generated $467,300 in total sales.

Managed and guided a team of 5 (2 Project Managers, 2 Designers, 1 Marketing Assistant).

Rapidly acquired all necessary skills through self-directed online learning and hands-on experience, starting from no prior knowledge.

In this multifaceted role, I drove sales generation, managed key marketing functions, and contributed to business development, demonstrating strong initiative and a hands-on approach.

Key Responsibilities & Contributions:

Lead Generation & Sales Cycle Management:

Proactively generated sales leads through diverse methods, including cold calling, email outreach, door-to-door engagement, and networking events.

Managed the end-to-end sales process: from customer prospecting and appointment setting to requirement gathering, invoicing, and estimate creation.

Developed and delivered compelling sales pitches and tailored solution decks, often incorporating government grants to enhance value propositions.

Provided essential assistance and support for grants claiming procedures.

Digital Presence & Branding:

Designed core marketing collateral, including the company brochure, name cards, and website.

Managed and optimized the company’s Facebook page to enhance online presence and engagement.

Implemented SEO/SEM strategies for the company website to improve search visibility and organic traffic.

Business Development & Team Support:

Collaborated directly with leadership to partner in the creation of a voucher startup, demonstrating entrepreneurial initiative.

Assisted in interviewing potential hires and conducted skillset evaluations to ensure team fit.

Core Competencies & Technical Expertise

My expertise spans a dynamic range of digital disciplines, from cutting-edge AI integration and web development to comprehensive marketing strategies and robust team leadership. I leverage advanced tools and a data-driven approach to drive measurable growth and enhance digital presence.

I. Artificial Intelligence (AI) & Advanced Digital Strategy

AI Tools: Proficient with Gemini (Veo 3, Deep Research, Canvas, Files), Voiceover, Claude, Deepseek, Notebook LM, Opusclip
AI-Powered Strategy & Content:
- Conduct detailed Competitive Analysis and develop AI-informed Strategies.
- Create Social Media Guidelines, manage Translations, and generate Trending Captions.
- Develop Intelligent Brand Copywriting with integrated SEO Backlinks.
- Automate Table / Sheet Creation and Information Organization into Master Sheets for streamlined data management.
- Generate compelling Testimonial Case Studies.

II. Digital Marketing & Advertising

Google Ecosystem:
- Google Ads: Expertise in Demand, Keywords, YouTube campaigns; Google Tag Manager implementation; Goals & Advertisement Conversion Tracking; Google Analytics & UTM Links integration with website forms into Google Sheets.
- Search Engine Optimization (SEO/SEM): Onsite/Offsite optimization, Google Search Console, Ahrefs, Google Keyword Planner, SEMrush, SEOquake, Ubersuggest, Google Maps Business Keywords, Rank Math, Yoast SEO, Multi-Language SEO (TranslatePress, Polylang).
- Analytics: Google Analytics UA, Google Analytics 4, Google Tag Manager, Conversion Tracking, and integration with Google Ads.
Email Marketing: Proficient with ActiveCampaign, Mailchimp, including website subscription/contact form integration and email automation.
Social Media Marketing & Advertising:
- Content Scheduling: Publer, Hootsuite, Statusbrew
- Content Updates & Advertising: Facebook, Hootsuite, TikTok, with advanced Retargeting via website pixels integration and implementation.
- Credibility & Automation: Strategies for boosting Facebook Likes, Recommendations, Google Reviews, Reels, Stories & Shorts.
In-App & Display Ads: Experience with networks like Exoclick (adult website), Pushground, Adsterra, and Google Display Ads.
CRM Systems: Experience with SugarCRM, Zoho, HubSpot, and custom Google Sheets for integrated client relationship management.
App Store Advertising & Optimization (ASO): Google Play Store Ads, Apple App Store Ads (certified), Google Play Console Analysis, App Store Connect PWA.
Other Growth Tools: Telegram Group Scrapping & Adder, Loyalty Marketing via CRM / 3rd party software / E-commerce plugins, Alibaba gift design and purchase.
Ads Channel: Google, Youtube, GMB, X, Meta, Tiktok, Linkedin Job Ads
Influencers Outreach: TikTok One, Crowdcore, YouTube, Instagram
PR: Alphastory

III. Web Development, Hosting & Security

WordPress Expertise: Comprehensive WordPress development and design.
Web Design & Development: Full Web Designs, Brand Color & Font Design implementation, Mobile Responsive Designs. Proficient with WordPress builders and plugins: Rank Math, Yoast SEO, Elementor, Bricks Builder, WPBakery, WP Rocket, WP Security & Backup, Multi-language setup.
E-commerce Integration: End-to-end e-commerce setup with Stripe, PayPal, XanPay, PayNow; content lock sharing.
Hosting & Infrastructure: Web Hosting Management (cPanel), Company Email Setup (integration to Gmail / Outlook), Backup strategies, Domain DNS Pointing, SSL integration, Cloudflare DNS pointing, Cloudflare Company Email Routing, experience with Hostinger/GoDaddy/HostGator, Subdomains, Redirects, File Manager.

IV. Leadership & Project Management

Project Management Tools: Wunderlist, Microsoft Teams Task, Asana, Trello, Lark
Team Leadership: Skill in assigning tasks based on team member strengths and weaknesses, comprehensive Training and Guidance of teammates.
Talent Acquisition: Experience in Interviewing, conducting Interview tests of competence, and creating contracts for new hires.

V. Creative Design & Branding

Design Tools: Canva, Pixlr, basic proficiency in Adobe Photoshop / Illustrator.
Branding Implementation: Expertise in Color Branding implementation across websites, brochures, name cards, and sales kits.
UI/UX Design: Focus on creating intuitive and engaging User Interface/User Experience designs.
Content Creation: Phone Photography, Videography (Rodeo Wireless Mic, Android Phone Videography), and Video Editing (CapCut, Canva).

Education & Certification

Professional WSQ Certification:

Assess marketing opportunities within international and/or diverse markets
Establish and track the organization’s marketing position
Managed outsourcing
Perform competitive analysis

Udemy

Website SEO
Facebook Marketing
Digital Marketing Course

Google Certifications

Google Ads
Google Analytics
Google My Business

Apple

App Store Advertising

“O” Level – Tanglin Secondary School
PSLE – Unity Primary School

Other Testimonials

“Thank you for recommending us a good hosting server and setting it up for us, now we do not have to worry about the IT company trying to cause problems just because we don’t wish to continue with them”

Pauline Lee, Personal Assistant @ Yolk Creative Pte Ltd

—

I have had the opportunity to work with Jefferson Danrage Chua Qi Xue on a 3-minute television commercial for the Ministry of Education. Watching his audition, I was impressed with his deep understanding of character motivation and raw energy.

Thus, he was cast as the lead in the commercial- a rebellious teenager who under the guidance of a teacher begins walking down the right path. Over the course of a 6-day shoot, I have enjoyed watching him bring his character to life.

Working with Jefferson is a breeze. He is always punctual, and polite and does his “homework” before set. That having been said, he is able to provide intelligent suggestions and is able to adapt his acting on set. His professionalism at a young age has left a lasting impression and I look forward to working with him in the future. I sincerely wish for him to be exposed to a greater range of work – working with different kinds of industries and people and a step closer to fulfilling his potential.

Eric Khoo, Director @ Zhao Wei Films