16 Sep 1994
Male | Straight
English | Chinese | Hokkien | Cantonese
Singaporean | Chinese

“Howdy, I’m 29 this year skilled in automating digital marketing, web development, and strategic implementations to achieve desired marketing goals.

Personally, I love gaming, eating, diving, self-defense martial arts, thought-provoking films, having fun with my work and colleagues, achieving greater heights together with my boss, and listening to music that describes my feelings.

Since I am asked so many times why the name, Christians believe that God is Love, and that He is, therefore, I belong to God which means “His” and my surname in Chinese is Love which is my Father’s name. 



Michaelangelo His

AKA: Jefferson Danrage Chua Qi Xue – Before Baptism

Newbit Technology Pte Ltd
2022 – 2023
Marketing Team Lead

Notable achievements

From 500 downloads to 25000+ App Store downloads in two months after joining the company. 10000+ IOS / 10000+ Android Play in the targeted country, and receive celebrity endorsement in Tiktok.

Implemented UI/UX Designs to increase user retention and download rate, and google analytics/tag manager to better track downloads from ads tracking, Keyword ASO, Onsite keyword optimization, Page speed optimization, influencer marketing

Reached a daily viewership of 200 000 – 300 000 in targeted country

  • Oversee the whole marketing aspect including management and guidance of fellow colleagues. Led a team of 2 marketing executives(Thailand) and 1 designer(Singapore & upworks freelancer)  remotely 
  • Working closely with overseas Chinese-speaking development team on SEO features development, features, UI/UX, UAT, and marketing reports.
  • Exploring and implementing advertising due to the nature of business with restricted channels.
  • High-risk advertising account management
  • Website Development
  • Outsourced projects and managed freelancers with escrow amounts.
  • Financial accountability of marketing budget of up to 15k USD per month
  • International reach to 10 different countries
  • Language translation for advertising & marketing text and in-app text via freelancer on Upwork
  • Unconventional Marketing Tactics – Telegram Growth Hacking, Facebook Group Purchase,
  • Interviewing and recommendation of potential new staff and verification of skillsets and role fit locally and in other countries.
  • App Store Advertising & Analysis – Play Store, Google Play Console | App Store, App Store Connect
  • Designing of images/videos /text used for advertising in various languages
  • Alternate Channel Advertising (ExoClick, Pushground, Adsterra, line ads, movie site, etc)
  • Advertising / Social Media Updates on Facebook, Tiktok, Instagram, Line, VK


Family Podiatry Centre Pte Ltd | Family Podiatry Centre SDN BHD
Solescape Shoes Pte Ltd
2021 – 2022
Web Developer | SEO

Notable achievements

Increase Sales By 80% Minimally In SG(5-10 Local Competitors), Productivity By 500%
Increase Sales By 1000% Minimally For MY(3-6 Local Competitors) Productivity By 500%
Ranked 1st page for best podiatrist in Singapore
Ranked 1st page for podiatrist malaysia, best podiatrist in malaysia
Ranked 1st page for podiatrist singapore | malaysia with SEO partners – bestinsingapore, trusted malaysia, thefunempire
The Strategy, Administrative, and Marketing process was automated for growth hacking that require no extra supervision
Created a unique strategy and technique for getting customers to buy orthopedic shoes & get shoes health evaluation which increases sales.
With a budget of $1500 a monthly and working alone, managed to get equal standing with competitors with more than $5000 monthly and a team of marketing team.

Worked solo on all of these

  • Development & Design of both websites for Singapore & Malaysia
  • Marketing & Advertising of both businesses using various marketing channels
  • SEO/SEM Onsite/Offsite | Keyword research and content producing
  • Web Hosting, Security & Speed | Email Migration & Implementation | SSL | Cloudflare & Cache | Image Optimisation
  • End-to-end fully automated E-Commerce using stripe, Booking System, Internal Patient Portal, Sign Up Forms, Social Media Reviews Booster, and Online Consultation Via Zoom Integration. This is fully integrated with Email SMS/Whatsapp(using Twilio) reminder and rescheduling
  • Marketing Budget Planning and Administrative using Aspire for accountability
  • Strategic Consultation & Implementation of Marketing Strategies based on competitors’ weakness
  • Training of front desk admin usage of scheduling with the integration of website booking system with google calender.
  • Branding & Designs & Layout of images for the website and advertising usage
  • Facebook Pixel | Google – Retargeting Potential Customers
  • SEO keyword domain purchase, branding redesign

Hollysys Automation Asia Pacific Pte Ltd
2017 – 2018
Marketing Executive

  • Oversee Development & Design of the Company Website
  • Keyword Optimisation for SEO/SEM
  • Social Media Channel Management ( Facebook, Twitter, Linkedin)
  • Brochure Design & Working with 3rd party vendors for company gift
  • Overseas Case Studies to China Beijing for company events
  • Creating Company Introduction Videos & Testimonials from various customers/reselling partners
  • Attending trade shows and events 
  • Gebiz Opportunity Sourcing 
  • Company Events Venue Planning & Assistance in Sourcing for various vendors
  • Assist in translation of the website from English to Chinese & Russia
  • Communicated with colleagues from China using mandarin language and assist them when they do not understand certain words
  • Market research and analysis of industrial automation, pricing and competitive edge

Anovate Soft Pte Ltd
2014 – 2016
Sales & Marketing Team Lead

Notable achievements

Brought In Total Sales Of $467 300

Led & Managed A Team Of 5 Consistent Of 2 Project Managers, 2 Designers & 1 Marketing Assistant

Learned About Most Skills Online Or Through Experience Hands-On With Zero Prior Knowledge.

  • Gathering Sales Leads via Cold Calling, Email outreach, Door to Door, and Networking events
  • Designed the company brochure, name cards & website
  • Invoicing, estimate, customer prospecting & setting up appointments, with requirement gathering
  • Pitching to customers, and creating various sales decks and solutions in combination with grants.
  • Assistance in grants claiming procedure and provide support when required.
  • SEO/SEM of the company website
  • Managing the company’s Facebook page
  • Partnering with the boss to create a voucher startup
  • Interviewing potential hires & skillset evaluation for team fit.

Marketing & Advertising

Search Engine Optimisation (onsite/offsite) – Google Search Console, Ahref, Google Keyword Planner, SEMrush, SEOquake, Uber Suggest, Google Maps Business Keywords, Rank Math, Yoast SEO, Multi Langauge SEO(Translate press, Polylang)
Search Engine Marketing/Ads – Google Adwords, Bing
Social Media Content Updates / Advertising – Facebook, Hootsuite, Tiktok, Retargeting via website pixels integration and implementation.  
Social Media Credibility Booster / Automation – Facebook Likes, Facebook Recommendations, Google Reviews, Reels, Stories & Shorts
In App Push / Display Ads Network – Exoclick(adult website), Pushground, Adsterra, Google Display ads
Email Marketing – Mailchimp, Activecampaign, Integration to website subscription/contact form
Analytics – Google Analytics UA, Google Analytics 4, Google Tag Manager, Conversion Tracking, Integration with Google Adwords
CRM- Sugar, Zoho, Hubspot
App Store Advertising / Optimisation – Google Play Store Ads, Apple App Store Ads(certified), Google Play Console Analysis, App Store Connect PWA
Others – Telegram Group Scrapping & Adder, Loyalty Marketing Via CRM / 3rd parties software / E-commerce website plugins

Web Development, Hosting & Security

Web Hosting Management – Cpanel, Company Email Setup, Integration to Gmail / Outlook, Backup, Domain DNS Pointing, SSL integration, Cloudflare DNS pointing, Cloudflare Company Email Routing, Hostinger/Godaddy/Hostgator, Subdomains, Redirects, File Manager
Web Development & Designs – WordPress (Rankmath, Yoast SEO, Elementor, Bricks Builder, wpbakery, wprocket, wp security & backup, multi-language), E-Commerce integration with stripe/paypal/xanpal/paynow, content lock sharing, Mobile Responsive Designs

Leadership & Project Management

Wunderlist, Microsoft Teams Task, Asana, Assigning of tasks based on team member strengths and weaknesses, Training and guidance of teammates, Interview, Interview test of competence, creating contracts

Designs & Branding

Canva, Pixar, Adobe Photoshop / AI (basic), Color Branding implementation on website, brochure, name card, sales kit, UI/UX Designs

Education & Certification

Professional WSQ Certification: 

  • Assess marketing opportunities within international and/or diverse markets
  • Establish and track the organization’s marketing position
  • Managed outsourcing
  • Perform competitive analysis 


  • Website SEO
  • Facebook Marketing
  • Digital Marketing Course

Google Certifications

  • Google Ads
  • Google Analytics
  • Google My Business


  • App Store Advertising

“O” Level – Tanglin Secondary School
PSLE – Unity Primary School

Testimonials & Comments

“Thank you, Michael, for constantly trying new marketing strategies and tactics despite having various roadblocks and restrictions in this industry, we appreciate your hard work, talents, and efforts in leading the team. I trust you with the funds and responsibilities that I’ve assigned to you.”

Jimmy, Marketing Director @ Newbit Technology Pte Ltd

“The website, marketing strategy, and automation that helps you’ve created helped us gain lots of leads & Google and Facebook reviews work like wonder! Keep doing what you’re doing, the competitors are scared of you!”

Mark. R.B , Chief Podiatrist @ Family Podiatry Centre

“Thank you for recommending us a good hosting server and setting it up for us, now we do not have to worry about the IT company trying to cause problems just because we don’t wish to continue with them” 

Pauline Lee, Personal Assistant @ Yolk Creative Pte Ltd

As the manager in charge of Jefferson, we have worked together for more than half a year, he is a Professional at digital marketing in CMS website development, SEO, SEM, and integrated digital marketing campaigns. Jefferson has many creative ideas and will implement them to realize his ideas.

In HollySys, whenever | assigned a task to Jefferson, he can do it well and return back to me with a satisfying result. He likes challenges at work, besides his marketing work, he also assisted the company to improve procedures and workflow by using various software which he is also good at. Adding on to that, Jefferson is also proficient in sales by giving many good proposals for promoting sales that increase revenue. The proposals and ideas suggested by him have proven their effectiveness.

Dora Li, Marketing Manager @ Hollysys

Jeffery is our marketing specialist in HollySys Asia Pacific, he is young and with many good ideas, and wants to contribute to the company. He is quite special in the company.

I had a good experience working with him on one project for the IAI forum (International Alliance of Intelligence Manufacturing) where we need to record 11 distinguished guest speeches in 1 week and consolidate them into a marketing demonstration. The requirement was quite a challenge to the whole team, especially to him who handled all the video designs. After several days of active working, finally, the video was successfully generated on time. What I appreciate is his commitment to solving the issue on time and his skills in handling the difficulties in terms of schedule, technical aspects, etc.

Jeffery also has a good understanding of marketing and fresh ideas for promoting products. 

Peter, Director, Global Strategic Account @ Hollysys

I have had the opportunity to work with Jefferson Danrage Chua Qi Xue on a 3-minute television commercial for the Ministry of Education. Watching his audition, I was impressed with his deep understanding of character motivation and raw energy.

Thus, he was cast as the lead in the commercial- a rebellious teenager who under the guidance of a teacher begins walking down the right path. Over the course of a 6-day shoot, I have enjoyed watching him bring his character to life.

Working with Jefferson is a breeze. He is always punctual, and polite and does his “homework” before set. That having been said, he is able to provide intelligent suggestions and is able to adapt his acting on set. His professionalism at a young age has left a lasting impression and I look forward to working with him in the future. I sincerely wish for him to be exposed to a greater range of work – working with different kinds of industries and people and a step closer to fulfilling his potential.

Eric Khoo, Director @ Zhao Wei Films

Please Visit Online Cv To See Works Example

Interactive Analytics Namecard

SEO Keyword Logo Design

Brochure Example

UI/UX Designs

Company App Marketing Video Animation

QR Code for customer membership sign up

SEO | SEM | Advance GMB

SEO Ranked #1 for – Best Marketing Strategy in Singapore 2020-2022

Promo QR Review Boost

Website Development & Design


E-Commerce | Booking System Website

Facebook + Google Reviews | Feedback

Company Website


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300 X 100 Mobile Display Ads

Company Introduction Videos


Mobile Potrait Display Ads


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